Our Story
Rooted in Nature
Why we started Amay
Amay Skin Care was born from a deeply personal place. After facing a breast cancer diagnosis, our founder made a decision that changed everything — it was time to take a hard look at every product going on her body and ask: what is actually in this?
What she found was alarming. Synthetic preservatives, artificial fragrances, endocrine disruptors, and chemicals with names she couldn't pronounce — hiding in products marketed as "gentle" and "natural." She decided to eliminate all of it and start over with ingredients she could trust completely.
That search led her back to something ancient and remarkably effective: grass-fed beef tallow. The foundation of Amay was built from there — simple, clean, honest formulas that let nature do the work.
The Foundation
Why tallow is at the heart of everything we make
Grass-fed beef tallow is the base of most Amay products — and for good reason. Its fatty acid profile closely mirrors the natural oils found in human skin, which means your skin recognizes it and absorbs it deeply rather than sitting on the surface.
Tallow is naturally rich in fat-soluble vitamins A, D, K, and E — the same nutrients your skin needs to repair, protect, and stay balanced. It is non-comedogenic, meaning it nourishes without clogging pores, making it suitable for all skin types including sensitive and acne-prone skin.
Before the rise of synthetic cosmetics, tallow was a staple of skin care for centuries. We are simply returning to what has always worked — and pairing it with other clean, purposeful ingredients to make it even better.
What we stand for
Tallow as Nature Intended
Grass-fed beef tallow is the foundation of most of our products. Rich in vitamins A, D, K, and E, it mirrors the natural oils of human skin — absorbing deeply without clogging pores.
Born from Personal Need
After a breast cancer diagnosis, our founder made the decision to eliminate toxic chemicals from her daily routine and replace them with products she could truly trust.
Nothing Hidden
Full ingredient transparency on every product. No synthetic preservatives, no artificial fragrances, no mystery chemicals — just clean, honest formulas.
Small Batch, Made with Care
Every product is crafted in small batches with intention. We never cut corners on quality because your skin — and your health — deserve the very best.
"I started Amay because I needed products I could trust with my own health. If I wouldn't put it on my body, it doesn't go in a jar."
— Founder, Amay Skin Care